Dale Brashers Memorial Lecture
We are excited to welcome our keynote:
Dr. Susan E. Morgan, University of Miami
Dale Brashers Memorial Lecture
Live stream and discussion February 25, 3:30 pm CST
How Health Communicators Can Help Find Breakthroughs for Cancer:
Using Interactive Media and Communication Best Practices to Increase Informed Consent to Clinical Trials
Dr. Morgan's research group is working to increase accrual to cancer-related research studies by using technology to address the information needs of lower literacy patients— and to address the problem of information overload. They have greatly simplified information about what it means to participate in a clinical trial or research study (1) by reducing the quantity of information; (2) by reducing the complexity of information; and (3) by incorporating very short videos and white board animations to create redundancy in the information. They also created a simple interactive 7-question decision aid that produces a tailored summary about whether preferences and values makes them a good candidate for research participation. Dr. Morgan will present an overview of their approach as well as some preliminary data.
Dr. Susan E. Morgan (BA, University of Massachusetts, 1990; MA, University of Arizona, 1993; Ph.D., University of Arizona, 1997) is the Associate Provost for Research Development and Strategy at the University of Miami in Coral Gables, Florida, USA, where she also holds an appointment as Full Professor in the Communication Studies department. Until 2017, she served as Associate Dean for Research for the School of Communication as well as the Director for the Center for Communication, Culture, and Change.
Dr. Morgan’s research interests involve the design and evaluation of persuasive messages targeting health behavior change in multicultural populations. Her research has been supported by over $12 million in grant funding from state and national sources, including the National Institute on Drug Abuse, the National Institute for Occupational Safety and Health, and the Department of Health and Human Services.
Dr. Morgan's current research uses qualitative and quantitative research methodologies to investigate message design features that increase the effectiveness of health-promotive campaigns. Her current area of primary interest is in cancer communication, particularly the development of multilevel interventions designed to improve clinical trial accrual. Much of her previous research involved developing and evaluating multimedia campaigns to promote organ donation in worksite and community settings. Additionally, Dr. Morgan has conducted large-scale studies of how the mass media frames organ donation and the effects of that framing on public attitudes and behaviors toward donor registration.
Dr. Morgan serves on the editorial boards of five journals and is an active reviewer for 15 journals. She has published over 80 peer-reviewed articles and book chapters in the area of health communication. Her research has appeared in medical and leading social science journals including Clinical Transplantation, Communication Monographs, Journal of Communication, Communication Theory, Journal of Applied Communication Research, Journal of Applied Social Psychology, Health Psychology, and the Journal of the National Medical Association. She is also the author of a book, From Numbers to Words: Reporting Statistical Results for the Social Sciences.
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